Evaluating Startup

There are many articles about how to evaluate startups.  I wanted to add my 2c.

An approach that I’ve recently stumbled upon; when evaluating startup is to trying to find a great aspect about it (or imagine how it could become great).  Hypothesis is that this single great characteristic is what could make the startup take off; other parts could be imperfect and solved at later time.

p.s. coming from technical and academic backgrounds; I’ve been trained to identify weaknesses; so this approach is new to me.  It is often very hard to find the great aspects/potential; in fact much harder than to criticize something.  Am looking forward to getting better at it.

acknowledgement: this arose from conversations with my mentors and pondering things …

About Neil Rubens

see http://ActiveIntelligence.org
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