There are many articles about how to evaluate startups. I wanted to add my 2c.
An approach that I’ve recently stumbled upon; when evaluating startup is to trying to find a great aspect about it (or imagine how it could become great). Hypothesis is that this single great characteristic is what could make the startup take off; other parts could be imperfect and solved at later time.
p.s. coming from technical and academic backgrounds; I’ve been trained to identify weaknesses; so this approach is new to me. It is often very hard to find the great aspects/potential; in fact much harder than to criticize something. Am looking forward to getting better at it.
acknowledgement: this arose from conversations with my mentors and pondering things …